THE COLOR OF UNIQUENESS
THE COLOR
OF UNIQUENESS
UNLOCK THE FLAVOUR OF MEXICO
ABOUT US
LIQUID
BOTTLE
TECHNOLOGY
Matices de mi tierra was born thanks to the vision of a young Mexican woman, which highlights her love for her land, the agave fields and the good tequila. Everything that is destined to be must evolve, that is why our bottle is a reference of craftsmanship in combination with contemporary GLOBAL art.
As a gift to the world, a premium quality beverage with an exceptional process and a bottle without borders. Creating on the disruptive something incredible and on the ordinary something extraordinary.
MATICES came to recognize women, tequila, artisans, and all Mexicans who want to be NEOXICAN.
“A bottle with soul and spirit that should not be hidden”
In this bottle we show the love for Mexico. A product with its own identity that through technology, art and tequila tells the story of a globalized Mexico.
BE NEOXICAN
Differentiators
In its liquid, the purity of nature is preserved: AGAVE. In each production we respect the MATICES that will give a distinctive and different touch to each batch, this respecting the temporality of the environment in which it grew and how it evolved, only adding small natural notes through the aging process. In its bottle we exalt the Mexican roots, its design hides color, love, celebration and tradition. A handmade creation that combines the contemporary with the traditional, making it a unique piece.
FOUNDERS
Norma Peralta
Founder
Norma Peralta
Founder
At just 23 years old, she entered the industry, working for major tequila brands, which allowed her to appreciate and fall in love with everything that surrounds this industry. At the age of 26 she founded her own agave company dedicated to the planting, production and maintenance of agaves. Throughout these years she has been prepared in different areas from knowledge in the field, tequila processes, branding and sustainability, which has led her to understand not only the market but the main soul that is the AGAVE plant. She has held several important positions in the alcoholic beverage industry for the United States and Mexico, as well as for global companies that have led her to this admiration she feels for the industry. This is how she managed to create what MATICES is today, offering the market something new without leaving quality aside.
Jorge Peralta
Co-Founder
Jorge Peralta
Co-Founder
Entrepreneurial engineer, passionate about innovation and process optimization. He has more than 15 years of experience in the lighting industry, security, automation, in addition to participating as a consultant in alcoholic beverage companies and recently in the real estate and construction industry. He is founder and director of Alumbramex, one of the first LED lighting companies in Mexico, which provides industrial and architectural lighting services. He also founded Lampareate a company dedicated to decorative lighting; from the supply of parts and accessories, to the design and manufacture of luminaries and special pieces; This company distributes its products throughout Mexico and manufactures pieces for more than 500 designers. He is co-founder of Agave Brands Holding, a company dedicated to the vertical integration of Agave-based products.
AGAVE
The agave we use comes from our own agave fields, which are cared for and supervised by one of our founders, in order to obtain only the best plants, and the highest efficiency at maximum maturity.
COOKING
In our cooking process we use a unique process made in a few distilleries arround teh world vertical autoclaves, which cook the agave pineapples by steam for 24 hours. The MATICES experience will begin here where history will lead us to use different ways of cooking, and blending to obtain unique flavors.
MILLING
Once the cooked agave gets to the point that gave us the right numbers in sugars quantity , it will go to the milling process where the sweet juices will be extracted from the cooked agave fibers that will be fermented afterwards.
FERMENTATION
The fermentation is made by adding organic yeasts that will help the process to be done in the most natural way possible and respecting the time that nature dictates.
DISTILLATION
As an essential element for the distillation of our product, we believe in the nature of copper, which brings quality to our spirit.
This process is carried out through two distillations leaving the purest of the liquid and creating a high quality BLANCO spirit that will be the base for the next step.
AGING
One of the most important processes for MATICES which will depend on the variety of tequila and production we are doing. Different types of barrels that previously used some variety of spirits will give life to a unique flavor.
Aging that goes from white oak barrels previously used in Chardonnay and first use of tequila, to Japanese Whiskey barrels with first use in tequila.
The Bottle
SOIL
MOLDING
GLAZE
KILNS
PAINT
QUALITY
The best way to talk about Mexico begins with the soil, and our bottle represents that by using this element as raw material for its elaboration, which through a combination of components will give the necessary strength for the next step.
As a ceramic bottle we must take care of all the details. That is why the molding process is very careful and patient, creating as a result a flawless piece. In life, everything good requires time.
Ceramic by nature is porous and to have an alcoholic liquid inside we must take care of every detail, including that it does not waste or lose its properties. For this reason we use a varnish that avoids filtrations, is lead free and is completely certified to give the bottle a food grade with FDA approval.
Thanks to its highly temperature kilins at more than 1240 degrees for 14 hours, a fully vitrified bottle is created. This process will result in a complete master piece with the necessary strength to keep the story of a great Tequila inside.
The bottle is decorated by a transfer painting which is done by hand. More than 7 people, each placing a piece of art that you can admire, are needed to complete the colorfull piece, followed by another high temeprature kiln for 4 hours.
We finish with resistance and pressure tests to guarantee that the bottle will not have any cracks or leaks. Each bottle is unique and has more than 200 hours of work.
NFC
In our commitment to deliver a limited availability product of the highest quality in its liquid and packaging, it was necessary to guarantee its authenticity, as well as to connect the past and tradition with modernity. So we integrated an NFC tag which will authenticate your product and provide a unique experience that will change over time, so every bottle is a history and every liquid a mistery.
DIGITAL COLLECTION PORTAL,
THE FUTURE
We are in a world that changes everyday, so we are committed to innovate and bring you new experiences in the digital world. The Future is here and this is Us.